Thumbprint Heart Cookies Jam

Section: Sweet Treats for Any Occasion

These thumbprint heart cookies feature buttery dough with delicate heart-shaped centers, perfect for filling with your favorite jam. The mixture of softened butter and brown sugar creates a melt-in-your-mouth texture, while the vanilla adds subtle sweetness. You can easily adapt these for a vegan treat by using plant-based butter and a flaxseed egg. Gently thumb-pressing the dough forms charming heart indents that make each cookie special. After baking, spoon fruity jam into the cooled centers, creating a burst of color and flavor that's great for sharing or gifting. Store in an airtight container for fresh, tender results.

woman cooking.
Created By Lena
Updated on Sun, 01 Feb 2026 12:17:01 GMT
A plate of heart-shaped cookies with red jam. Save
A plate of heart-shaped cookies with red jam. | recipesbylena.com

Few cookies say celebration like Thumbprint Heart Cookies. Soft buttery dough with tart jam nestled in a heart shape makes these treats a staple for Valentine’s Day, birthdays, and any time I want to bake something sweet and memorable with my kids. They come together quickly, are endlessly customizable, and bring pure nostalgia with every bite.

I first started baking these cookies as a holiday project with my daughter. Now she begs to pick the jam filling and shape all the little hearts herself. Making these together is a tradition I cherish every year.

Ingredients

  • Butter at room temperature: Creates a perfectly tender crumb and rich flavor. Always use real butter or your favorite high quality vegan alternative for best results.
  • Lightly packed brown sugar: Brings moisture and a gentle caramel note. Press gently in the cup for accuracy.
  • Egg or flaxseed blend: The binder that keeps everything together. Flax egg makes this recipe friendly to plant based baking.
  • Pure vanilla extract: Adds aroma and warmth. Try to choose pure extract for the truest flavor.
  • All purpose flour: Ensures a soft yet sturdy structure. Spoon and level for accurate measurement.
  • Fine salt: Balances out the sweet and deepens all flavors. Choose sea salt or kosher salt for clean taste.
  • Jam of your choice: The fruity burst in each bite. Raspberry and apricot are favorites here. Look for all fruit or low sugar preserves if you prefer less sweetness.

Instructions

Prepare the Oven and Pan:
Set your oven to 190 degrees Celsius and line a sturdy sheet with parchment paper. This prevents the cookies from sticking and keeps clean up easy.
Cream Butter and Sugar:
Beat butter and brown sugar together with an electric mixer. Start slow, then increase to high for three to four minutes until the mixture is pale and fluffy. This extra mixing gives you tender cookies.
Mix in Egg and Vanilla:
Add in your egg or flax mixture plus vanilla extract. Blend on medium speed until the mixture looks smooth and no streaks remain.
Combine Flour and Salt:
Add flour and salt directly on top of the wet ingredients. Mix on low just until there are no more dry spots. Avoid overmixing to maintain a delicate texture.
Shape the Dough:
Scoop out rounded tablespoons of dough and roll gently between your palms into smooth one inch balls. Arrange them with enough space on the baking sheet, about four centimeters apart.
Make Heart Indents:
Use your thumb or the rounded back of a small spoon to gently press down twice at opposing angles in each dough ball, forming a heart shape. Make the indents deep so they hold the jam.
Bake to Perfection:
Slide the tray into the middle rack. Bake for twelve to fifteen minutes until edges turn golden but the centers stay pale. This timing gives soft cookies with crisp edges.
Cool and Redefine Hearts:
Let the cookies rest on the sheet five minutes out of the oven. If the heart indent is fading or spreading, use a clean utensil to press it back in while still warm.
Fill with Jam:
Once fully cool, use a small spoon to dollop your choice of jam into each heart. Try not to overfill so the jam does not spill during storage or serving.
A plate of cookies with red jam in the middle.
A plate of cookies with red jam in the middle. | recipesbylena.com

My favorite part of this recipe is choosing the jam filling. Each year we experiment with new flavors, one batch strawberry, the next apricot, and it always sparks a debate about the best combination. My kids never tire of forming the hearts and licking the spoon clean.

Storage Tips

Store the cookies in an airtight container in a cool spot and they will stay soft for up to five days. If you want to keep them longer, simply freeze them between layers of parchment and bring back to room temperature before serving. These are also an excellent make ahead treat for busy weeks or celebrations.

Ingredient Substitutions

You can swap out classic butter for vegan butter and the egg for a flaxseed blend and the result is still delicious. For jam, fill with any favorite fruit preserve or even a bit of lemon curd for a tangy twist. Whole grain flour can be used for half the flour if you prefer an earthier flavor and a slightly heartier cookie.

Serving Suggestions

Serve these cookies as a thoughtful homemade gift, packaged in boxes or jars. They also shine on a tea party tray or paired with coffee for an afternoon snack. During holidays, decorate the edges with powdered sugar or a drizzle of melted chocolate for extra flair.

Cultural and Historical Context

Thumbprint cookies are a beloved treat in Scandinavian and Central European baking. Traditionally known as Hallongrotta in Sweden, these cookies often signal festive occasions. They are popular worldwide for their inviting appearance and endless possibilities for fillings.

Seasonal Adaptations

Switch the filling seasonally using fresh apricot or strawberry jam in spring and summer. Try fig or spiced cranberry preserves in winter. For a holiday twist, add orange zest to the dough or roll the unbaked balls in chopped nuts for festive crunch.

Success Stories

Last year we made these for my niece’s birthday and everyone raved about the heart shapes. On Valentine’s Day, my kids delivered batches to neighbors and teachers, and not a single cookie was left by the end of the day. These have become a go to for celebrations of all kinds.

Freezer Meal Conversion

Shape and bake the cookies without the jam. Let cool and store in airtight containers with parchment in between layers. When ready to serve, thaw at room temperature then spoon in jam fresh before eating. This method keeps them tasting bakery fresh days or weeks later.

A variety of foods are displayed on a table.
A variety of foods are displayed on a table. | recipesbylena.com

These cookies add a personal touch to any celebration. With endless variations, you will reach for this recipe every season.

Recipe FAQs

→ How do I achieve a heart shape in the center?

Gently press your thumb or the back of a teaspoon into each dough ball twice, forming a V to create the heart shape before baking.

→ Can I use any jam flavor for the centers?

Yes, you can fill the centers with raspberry, strawberry, apricot, or any favorite jam to suit your taste.

→ What’s the best way to keep the cookies soft?

Let the cookies cool completely before adding jam, and store them in an airtight container at room temperature for up to 5 days.

→ How can I make this treat vegan?

Replace the egg with a mixture of 1 tablespoon ground flaxseed and 2 tablespoons water, and use vegan butter for a plant-based batch.

→ Why is it important to reshape the indents after baking?

The centers may puff up during baking. While the cookies are still warm, gently reshape them to ensure each is ready for jam filling.

→ Can I freeze these cookies?

Yes, freeze the cookies without the jam. Thaw, then add jam to the centers just before serving for freshness.

Thumbprint Heart Cookies Jam

Tender cookies with heart-shaped centers and sweet jam. Includes vegan swap. Easy and fun to bake.

Preparation Time
20 minutes
Time to Cook
15 minutes
Overall Time
35 minutes
Created By: Lena

Recipe Category: Desserts

Difficulty Level: Great for Beginners

Cuisine Style: Western European

Serving Size: 24 Portions (24 cookies)

Dietary Categories: Suitable for Vegetarians

Ingredients List

→ Dough

01 170 grams unsalted butter, softened (or vegan butter for plant-based preparation)
02 110 grams light brown sugar, lightly packed
03 1 large egg (or 1 tablespoon ground flaxseed blended with 2 tablespoons water for vegan option)
04 0.5 teaspoon vanilla extract
05 190 grams all-purpose flour
06 0.25 teaspoon fine salt

→ Filling

07 60 milliliters fruit jam of choice (raspberry, strawberry, apricot, etc.)

How to Make It

Step 01

Set oven to 190°C. Line a baking sheet with parchment paper.

Step 02

In a large bowl, beat the butter and brown sugar on high speed using an electric mixer until pale and fluffy.

Step 03

Add the egg (or flax mixture) and vanilla extract; beat until thoroughly combined.

Step 04

Add the flour and salt to the bowl, mixing until a soft, cohesive dough forms.

Step 05

Roll dough into balls approximately 2.5 centimeters in diameter and arrange on the prepared sheet, leaving 4 centimeters between each.

Step 06

Gently press a thumb or the rounded side of a teaspoon into each dough ball twice to create a heart-shaped cavity in the center.

Step 07

Bake for 12 to 15 minutes, or until cookie edges are lightly golden.

Step 08

Let cookies cool on the baking sheet for 5 minutes, then transfer to a wire rack. If the indents have faded, reshape them gently while warm.

Step 09

Once completely cool, spoon a small amount of jam into each heart-shaped center.

Extra Tips

  1. Replace the egg with ground flaxseed and water, and use vegan butter for a fully vegan preparation.
  2. Allow cookies to cool completely before adding the jam to prevent melting or absorption.
  3. Store in an airtight container at room temperature for up to five days.
  4. Doubling the dough is recommended for larger gatherings, as these cookies are often enjoyed rapidly.

Essential Tools

  • Electric mixer
  • Large mixing bowl
  • Baking sheet
  • Parchment paper
  • Wire rack
  • Measuring cups and spoons

Allergen Warnings

Double-check all ingredients for allergens and consult your doctor if you’re unsure.
  • Contains wheat (gluten)
  • Contains dairy (unless using vegan substitutions)
  • Contains egg (unless using vegan substitution)

Nutritional Information (Per Serving)

This info is offered for general knowledge and isn’t meant as medical advice.
  • Calories Info: 120
  • Total Fat: 6 grams
  • Total Carbs: 15 grams
  • Proteins Content: 1 grams